I would consider myself an avid Do-It-Yourselfer. I love the challenge of learning new skills and the accomplishment of making broken things work. Recently, I have found myself having to fix a number of things myself. And thanks to the many how-to videos on the Internet, my DIY adventures have been successful.

• First, it was my flat screen HD TV that needed help. I had to replace 4 Capacitors, which I learned by watching a tutorial on YouTube.
• Then, I replaced the LCD screen on my MacBook, again with the help from a You Tube video by Smalldog Electronics.
• After that, I replaced the spark plugs on a VW Jetta with the help from a step-by-step tutorial on a VW forum.

I am currently researching how to replace the water lines to my upstairs bathroom, which brings me to this blog’s topic. While researching processes and replacement materials, I found a great video that easily explained everything related to this particular project. This video was made by the B2B pipe fitting manufacturer WATTS. The video not only introduced me to its new innovative pipe fittings, but also showed me how the fittings work and why they are the best solution for me, the consumer. There were links to additional videos explaining how to use these fittings and install them with various materials. Finding the how-to videos introduced me to this manufacturer’s product which then informed me and sold me.

Loaded with information and confidence, I went to my local Menards and specifically ask for the Watts Quick-Connect fittings. The plumbing experts at Menards also showed me another fitting product comparable to the Watts brand, but already feeling familiar to the Quick-Connect, I stayed loyal and bought those.

With information overflowing on the Internet, Do-It-Yourselfers—and consumers in general—are feeling more empowered than ever. This is a great opportunity for B2B companies to share knowledge and show off products. Just because a company is B2B and doesn’t sell directly to end-users doesn’t mean it shouldn’t speak to them. Using industry expertise reinforces product brand strength, and how-to videos featuring product lines are a great way to illustrate that a brand is anticipating the needs and wants of end-users. Utilizing YouTube videos and channels allows organizations to be the first to reach end-users so they will demand your product in the marketplace.

And, if you’re curious about my current DIY project, this is how I’m going to replace my bad galvanized pipes with PEX and connect it to the existing copper pipes.

-Trevor Nolte

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