Ever since I saw New Moon (yep, Twilighter alert!) at the ShowPlace Theatre last month, I have been highly recommending this new theatre to everyone—now including you, the blogosphere. Recently opened last November, the ShowPlace Icon Theatre is located in the hip new West End development at 394 and 100 in St. Louis Park.

How is it different from your standard movie theatre experience? Well, let me share with you the highlights of my experience:

-Tickets with an actual seat number so you can leisurely grab snacks without having to rush in and guard your seat. When you’re ready, an usher shows you to your assigned place.

-Choices galore—whether it’s the VIP section that serves cocktails, to real or faux butter (hello, always real!), to even how much ice I wanted—it was all about me! Talk about customer service. And did I mention the politeness of the staff? It’s second to none.

-No pre-film ads. Yes, I know I’m a marketer so I should take exception. But really, does anyone watch those? It was nice to simply enjoy my very comfortable seat and chat with friends before the coming attractions.

-Finally, the convenience and ideal location. There’s free parking and the Theatre is a short walk to great post-movie restaurants like Crave and Cooper.

The days of sticky theatre floors, fighting for a seat (maybe even placing your coat over the seat in front of you) and marginal snacks are most definitely over at ShowPlace. Now, when does Eclipse come out?

Have you visited the ShowPlace? How does your experience compare to mine?

-Jenny Silgen

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