NutshellMail is an application that allows users to track updates from a myriad of social networking sites, including Facebook, LinkedIn, MySpace and Twitter, in one primary email inbox.

A few weeks ago, NutshellMail debuted a clever feature on Facebook. The Email Newsletter application gives Facebook administrators constant contact with fans by emailing a synopsis of the fan page using the existing feed. Bonus: The application is free and once installed requires no additional work for Facebook administrators. 

In just four steps, Facebook page administrators can add an Email Newsletter to their page:

1. Click “Add to my Page” in the NutshellMail Application
2. Add the application
3. Add the Email Newsletter tab
4. Promote the Newsletter with a wall post

Once signed up, fans will receive email summaries of the activity on the page, per their delivery preferences.

This is great on many levels. Now that Facebook has a Live Feed option, it is quite possible that fan page activity may get buried beneath Farmville crops and Mafia Wars crossfire. Rather than relying on fans to come to the page, administrators can invite fans to receive a summary, and determine how often an email newsletter is sent. Also, the email itself is interactive, with live links to the activity on the page. So, if the reader wants to get engaged, all it takes is a simple click.

-Joy Wagner

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