Jeron Udean
Director of Media Relations &
Account Manager
Creative Juicer
Q: Plan a road trip. Where would you go? Who would you take with you?
A: I typically prefer hidden gems, so my wife and I would head west from Minnesota to Idaho, then turn south through Utah, scoot over to Colorado, and then drop down into New Mexico. These states (with the exception of Colorado) have many beautiful sites, but rarely get the attention they deserve.
Q: Of your creative accomplishments, what has given you the most satisfaction?
A: I think the first successful pitch I made to a major tech journalist was my most satisfying. It required a combination of creativity and persuasive writing to explain how the product solved a complaint consumers and the journalist had. The journalist wound up discussing the product on a major television business program, which was very exciting for everyone involved in the project.
Knowledge Seeker
Q: What is something new you want to learn in 2012?
A: I would like to learn how to play cribbage. Granted, it's not often you run into a situation to play cribbage, but it's a game I should have in my repertoire.
Q: Describe a recent problem that you solved in a unique way.
A: I was very disappointed with my ice fishing rod bag. The rods get too tangled up and one of them broke while in the bag. So I'm currently sketching out a blueprint to build a fishing rod holder that attaches to a 5-gallon bucket and will hold 4 fishing rods securely in place.
Productive Partner
Q: Who was your favorite mentor and why?
A: My father and my friend's dad, Fred, coached me in baseball from the time I was nine until 16. Fred taught me certain lessons that stick to this day. Since Fred was in the Army much of it had to do with respect. For example, there was a correct way to wear your uniform, a correct way to stand at attention during the National Anthem and a correct way to address people for the first time. He also impressed upon us that this attention to detail can be a strategic advantage and intimidate people (or teams) that aren't as well prepared.
Q: Share a secret tip that you use often.
A: A quick and easy way to keep track of smaller details is to set reminders in your Outlook calendar. For instance, if I promised to deliver a document two weeks from now it's easy to have a moment of panic when you suddenly realize it's due that day (or yesterday). I also am sure to set the reminder roughly three days before it's due, and again early in the morning of the day it's due. This way the meeting notice is the first thing I see when I log-on for the day. It's a nearly foolproof plan, provided you don't forget to set the reminder.
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