How do you reach busy logistics managers at top retailers across the nation? SCG knows. Our three-wave, lead-generation program produced a 22% favorable response. Managers received an attention-getting miniature shopping cart filled with custom fortune cookies followed by a well-timed call from our in-house contact center. Brochures were used as daily fulfillment and e-mail addresses were gathered so case studies could be sent. Then the Koch sales team took the helm and closed several new accounts within weeks.
