SCG was founded based on a simple but powerful idea: We believe that integrating marketing communication tactics around a common message platform are more effective and efficient.
Posts by Patrick
Over the 23 years we have been providing public relations and marketing communications services, I have visited with hundreds of businesses—some big, some small and many more in between. I have met wonderful people, and others who I had to tell politely that they were too awful to consider working with. I had two recent experiences that were so starkly different it got me thinking about the importance of shared brand values and their relationship to the overall corporate culture. […]
I don’t like to lose. Never have. But as much as I dislike losing, I have learned that it is a great teacher and can help you win next time—if you are open and willing to learn the lesson it offers. As I watched the Belmont Stakes on Saturday I found myself rooting for California Chrome to become the first Triple Crown winner since Affirmed in 1978. California Chrome came in a disappointing tie for fourth, in a race that […]
The most common mistake we see companies make in their direct marketing is inadequate frequency and thus, insufficient cumulative effect to move prospects to adoption. Typically we’ll find a company that will try a direct marketing piece or two and conclude the results aren’t worth the cost and just suddenly stop. They may try it again later with a similar result and conclude that direct marketing is expensive, doesn’t work in their industry or isn’t right for their product. At […]
No one is immune from what I will simply call a creative block. These blocks can be momentary and episodic or dangerously stubborn and prolonged. Typically a block will express itself when you’re staring at a blank page (or screen) and your usual stream of unending ideas just doesn’t flow. Not a trickle, sometimes not even one small drop. So there you are with a blank stare and questions like:
I have to come up with something soon, what am I going to do? Or, why does this suddenly feel so stale?
My colleagues Dan and Robby made compelling cases for Android and iOS in the first two of our three-part series on mobile operating systems. Now it’s my turn to make the more difficult case for Windows. If you look at the current competitive landscape, there is no contest. Android (51.7%) and Apple iOS (41.7%) completely dominate the smartphone marketplace. But in this two-horse race, a third ecosystem is strongly desired by the wireless carriers to create more options for consumers […]