Business is changing rapidly, especially for companies that sell exclusively to other businesses. B2B buying behavior has changed dramatically over the last decade—becoming much more self-reliant, research-oriented and sales-averse. Studies from the Corporate Executive Board Company reveal that today’s B2B buyers go through nearly 60% of the purchasing process before ever talking to a sales representative. Because of this, marketing efforts must be aimed at engaging B2B buyers as early in their own buying process as possible. To conquer these […]
Strother Communications Group client Wenger, one of the most respected companies in performing arts and theater products, has partnered with HARMAN to release Transcend, which gives facility managers the ability to enhance acoustic environments in virtually any space: performing arts centers, auditoriums, theatres, opera houses, arenas and worship spaces. It’s groundbreaking technology that you’ll be hearing more about in the months to come. Right now, Wenger and HARMAN have almost completed the first installation of Transcend in Neumann Auditorium at Wartburg […]
One of Strother Communication Group’s clients, the University of Minnesota’s College of Education and Human Development, has been in the news lately for an innovative program that makes textbooks more accessible to students. KARE 11 News recently reported on CEHD’s chief information officer David Ernst, who is the executive director of the Open Textbook Network, a program that provides college teachers with open-source, downloadable version of textbooks to use for their courses. Ernst started the program (which is also supported […]
Over the 23 years we have been providing public relations and marketing communications services, I have visited with hundreds of businesses—some big, some small and many more in between. I have met wonderful people, and others who I had to tell politely that they were too awful to consider working with. I had two recent experiences that were so starkly different it got me thinking about the importance of shared brand values and their relationship to the overall corporate culture. […]
The Trade Acceptance Group, founded 20 years ago by bankers Curt Hanson and Leslie Bergland, recently received the highest honor in its industry, the “Excellence in Exporting” award. The award was granted to the firm by U.S. Secretary of Commerce Penny Pritzker. The company was also recently the subject of a feature in the Star Tribune as a result of its long track record of success. Trade Acceptance Group’s business is built around helping small and mid-sized companies with exporting […]
Recently, Strother Communications Group was pleased to welcome Elena Radionova, the world’s second-ranked women’s figure skater, and Riedell Skates, one of our oldest clients, to our offices in downtown Minneapolis.