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Award Winning B2B Marketing Blog




Search engines like Google continuously update their algorithms forcing us to fine tune our search engine optimization (SEO) efforts for clients. There is no one factor to help boost your SEO results, but the top two misconceptions I have found to surface more often than not are: Myth #1: Ranking Number One Is the End All, Be All Appearing as the number one organic search result can be difficult, but don’t let that discourage you. As long as you’re ranking […]

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When it comes down to what day and what time to send an email, it all depends on who your audience is and what habits they share. Sure, it’s great to follow the latest generic email marketing trends just to be safe, but when your segmented lists include different types of people, how can you really be sure of what time is best to send? And if your resources are finite, it’s best to know if your trendy email marketing […]

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A great video can go a long way for your organization. It can be used to expand upon a product, give insight into a certain subject or show your company’s personality. Video can be an exciting and well-received medium to get your message out there when it’s done well—and it can be a nice change of pace for your customers, especially if they are used to reading blog posts. But there are certain pitfalls with video. Some people naturally struggle […]

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Why do massive construction projects always go over budget? Is it because of the 1,500 pages of details or is it because of the owners’ personal preferences for luxurious infrastructure amenities? With technological advances, entertainment wants and additional sports opportunities, we’ve seen the original $975 million increase with each upgrade. Thankfully, extra money spent on the stadium is coming from the Vikings or the NFL and not public funding. No love for the typical NFL fan Design modifications for the […]

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A minor miracle happened last week. An email that wasn’t from a client or colleague caught my attention and enticed me to open it – incredible I know. The email was for a fairly fascinating article from Jim Clifton, the CEO of Gallup, with the headline, “Employee Satisfaction Doesn’t Matter.” Although Gallup is famous for its accurate surveys, in my opinion, this one slightly missed the mark. I encourage you to read the article, but his premise is that employee […]

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I don’t like to lose. Never have. But as much as I dislike losing, I have learned that it is a great teacher and can help you win next time—if you are open and willing to learn the lesson it offers. As I watched the Belmont Stakes on Saturday I found myself rooting for California Chrome to become the first Triple Crown winner since Affirmed in 1978. California Chrome came in a disappointing tie for fourth, in a race that […]

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