You don’t need me tell you how much marketing has changed and how fast things are going. Although you might want to know where it’s all heading. When it comes to getting the edge on online marketing, video is where it’s at! And if you need convincing, I’ve compiled some commanding stats to prove it. Here are the top 10 reasons why video marketing is so powerful.
Not so long ago self-publishing was reserved for authors who wanted (or needed!) to skip the hassle of finding a traditional publisher. Today the concept of self-publishing on the web has ushered in a paradigm shift for B2B marketers. Companies are no longer dependent on third party publishers such as trade magazines to get their story told (although third parties still offer valuable credibility and remain an important channel). Often called inbound marketing, the new self-publishing approach allows companies to [...]
Last week Joy shared some awesome apps to inspire creative design. Our account and design teams always have a friendly battle over what’s more important to a creative piece – the visual elements or the copy. With our integrated approach to marketing both must fit together, but as we all know copy is king. So as not to be outdone by our design team, here are three types of apps that may help inspire your writing: 1. Easy Voice Recorder Writing, [...]
Last week SCG turned 21. As we approached this milestone we decided our identity needed to better reflect the increasing B2B focus of our capabilities and emphasize our differentiated strengths. The components of our new identity include: a new logo, our new agency mascot, Professor Plum (owl), four major product groups and four flagship, SCG-branded products to support each of the strategic groups tactically. Our comprehensive range of services now includes a sharp focus on B2B with specialized […]
Whether you’re in need of some inspiration or want the convenience of having design tools on-the-go in your pocket, there are countless iPhone apps for designers to make our day-to-day tasks a little easier. Here are 5 (and a bonus 6!) that I recommend. 1. WhatTheFont When you see a cool font in a magazine or on the web, but you don’t recognize it, WhatTheFont quickly identifies it. Simply take a picture with your iPhone and WhatTheFont will immediately find [...]
Many B2C and B2B marketers use an arsenal of tools to help keep track of to-dos, communicate with colleagues and clients, accomplish day-to-day and long-term goals, and just generally support productivity. Here, I’ve highlighted 5 tools I often use to do just that. Google Drive: Formally known as Google Docs, Drive is a file storage service that enables cloud storage, file sharing and collaborative editing. Think of Drive as having Word, PowerPoint and Excel all in one place, plus it [...]