Over the 23 years we have been providing public relations and marketing communications services, I have visited with hundreds of businesses—some big, some small and many more in between. I have met wonderful people, and others who I had to tell politely that they were too awful to consider working with. I had two recent experiences that were so starkly different it got me thinking about the importance of shared brand values and their relationship to the overall corporate culture. […]
The Trade Acceptance Group, founded 20 years ago by bankers Curt Hanson and Leslie Bergland, recently received the highest honor in its industry, the “Excellence in Exporting” award. The award was granted to the firm by U.S. Secretary of Commerce Penny Pritzker. The company was also recently the subject of a feature in the Star Tribune as a result of its long track record of success. Trade Acceptance Group’s business is built around helping small and mid-sized companies with exporting […]
Recently, Strother Communications Group was pleased to welcome Elena Radionova, the world’s second-ranked women’s figure skater, and Riedell Skates, one of our oldest clients, to our offices in downtown Minneapolis.
RateLinx has been one of Strother Communication Group’s fastest growing clients over the past few years. The Madison-based company’s integrated and customizable ShipLinx Transportation Management System has revolutionized the shipping industry, saving its customers thousands and sometimes millions of dollars in freight costs. These innovations are garnering acclaim throughout the logistics industry, and we’re proud to announce that RateLinx has been named to Inbound Logistics’ list of Top 100 Logistics IT Providers. Congratulations to company president Shannon Vaillancourt and the team at RateLinx!
Today we are featuring our blogs that have caught the most attention. This list covers interesting, insightful and informational topics we found to be meaningful for our readers. From entertainment, technology and crisis communications to personal life adventures, we cover it all. Take this moment to get informed, laugh, cry or even become inspired. Marketing Insights When it comes to getting the edge on online marketing, video is where it’s at! Top 10 Stats Behind the Power of Video Marketing […]
Search engines like Google continuously update their algorithms forcing us to fine tune our search engine optimization (SEO) efforts for clients. There is no one factor to help boost your SEO results, but the top two misconceptions I have found to surface more often than not are: Myth #1: Ranking Number One Is the End All, Be All Appearing as the number one organic search result can be difficult, but don’t let that discourage you. As long as you’re ranking […]