41 Stories

Award Winning B2B Marketing Blog




A great video can go a long way for your organization. It can be used to expand upon a product, give insight into a certain subject or show your company’s personality. Video can be an exciting and well-received medium to get your message out there when it’s done well—and it can be a nice change of pace for your customers, especially if they are used to reading blog posts. But there are certain pitfalls with video. Some people naturally struggle […]

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Why do massive construction projects always go over budget? Is it because of the 1,500 pages of details or is it because of the owners’ personal preferences for luxurious infrastructure amenities? With technological advances, entertainment wants and additional sports opportunities, we’ve seen the original $975 million increase with each upgrade. Thankfully, extra money spent on the stadium is coming from the Vikings or the NFL and not public funding. No love for the typical NFL fan Design modifications for the […]

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A minor miracle happened last week. An email that wasn’t from a client or colleague caught my attention and enticed me to open it – incredible I know. The email was for a fairly fascinating article from Jim Clifton, the CEO of Gallup, with the headline, “Employee Satisfaction Doesn’t Matter.” Although Gallup is famous for its accurate surveys, in my opinion, this one slightly missed the mark. I encourage you to read the article, but his premise is that employee […]

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I don’t like to lose. Never have. But as much as I dislike losing, I have learned that it is a great teacher and can help you win next time—if you are open and willing to learn the lesson it offers. As I watched the Belmont Stakes on Saturday I found myself rooting for California Chrome to become the first Triple Crown winner since Affirmed in 1978. California Chrome came in a disappointing tie for fourth, in a race that […]

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On Friday when the New York Times reported the resignation of Eric Shinseki as secretary of the Department of Veterans Affairs, the article contained this quote from an official who asked for anonymity to be blunt about the challenge of fixing the VA: “This is going to be a slow grind,” a senior administration official said of the need to overhaul the department. “A lot of the problems, they are not just systemic, but they are chronic. It’s like, roll […]

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If I never hear the word “Millennial” again it will be too soon. Unfortunately for me, the term has stuck to refer to those born in the last twenty or so years of the 20th century. At best, a Millennial is described as tech-savvy, open-minded and self-expressive. At worst, Millennials are seen as lazy, narcissistic and delusional. As with most things, I’m sure there is truth to both sides of this spectrum. Millennials like me grew up in a different […]

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