SCG was founded based on a simple but powerful idea: We believe that integrating marketing communication tactics around a common message platform are more effective and efficient.
Look what just arrived in the mail! Plum was pleased to accept this award from the Minneapolis/St. Paul Business Journal, which named SCG as one of Minnesota’s Top Public Relations Firms. We’re honored to be recognized for our work. Most importantly, we’d like to thank our roster of amazing clients who make it all possible. Strother Communications Group is also a member of the PR Council. If you’d like to work with SCG or find out more about how we […]
This year is a milestone for Strother Communication Group: we’re celebrating 15 years of providing public relations services for IWCO Direct, one of the nation’s leading providers of direct marketing solutions. It’s been a pleasure and a privilege to work with such great team and see IWCO Direct become a powerhouse in the quickly changing landscape of direct marketing. They have always been willing to embrace what’s new – including starting the now industry-leading Speaking Direct blog nearly six years ago, […]
It was 30 years ago today that Doc Brown ran over Marty McFly’s trash cans in his modified Delorean time machine. It was a frantic effort to employ Marty to help him save the day once again, only this time their problems lay in the future — something had to be done about Marty’s kids! So, they climbed into the Delorean, rose into the sky (there were definitely going to be flying cars in 30 years, right?) and tore through […]
Millerbernd Manufacturing has been a leader in metal fabrication since the 1930s. In fact, there’s a good chance that the light pole on your block was made by Millerbernd. While the company has a proud history, its leadership team wanted to update its online presence with a website that reflected its commitment to quality and innovation. The Strother Communications Group team, led by our digital media director Brian Larson and account executive Tyler Patterson, began work on the new site […]
Business is changing rapidly, especially for companies that sell exclusively to other businesses. B2B buying behavior has changed dramatically over the last decade—becoming much more self-reliant, research-oriented and sales-averse. Studies from the Corporate Executive Board Company reveal that today’s B2B buyers go through nearly 60% of the purchasing process before ever talking to a sales representative. Because of this, marketing efforts must be aimed at engaging B2B buyers as early in their own buying process as possible. To conquer these […]